When a chicken nugget manufacturer called to say he had “one million pounds of extra chicken” we brainstormed what to do. We launched a whole line of JP products, including hot dogs (fail), lunchables called “Lunchasaures Rex” (did ok), and Dino Nuggets. The nuggets had $250 million in sales country-wide.

Have you ever taken Hulk Hogan to a meeting? I have. The Hulkster was the ultimate team player to get his product sold at retail. From packaging design to selling into retail, “whatcha gonna do, when Hulkamania runs wild on you!”

As the Director of Licensing and Branding at Barrett-Jackson, I had creative control to create and launch any and all products that made sense with our brand name. From garage cabinets, to car polish and wax, to a line of Sherwin Williams car paint, there was an entire line of products in Pep Boys.